Full circular display, sporty-classy design, and whatever other basic bit of info that’s been released make this watch a viable competitor to the Moto 360. If you’re reading this, you know that. Day after day, I check Reddit, Google and Twitter for updates on this watch’s release. Even after it was released in Korea, there was little press. I even went through Google.kr and translated the watch’s name to Korean to make sure Google wasn’t missing results because of language. Nope. LG has completely failed on this one.
Instead of giving the watch to bloggers, product review sites, Youtube Vloggers, and etc to test and hype the watch’s release, the watch has gotten little if not no exposure has been since IFA in Germany over a month ago. LG hasn’t released definitive product release dates for other countries, price lists and any additional media on the watch. LG also has a dull, generic product page for the watch and it lacks a “notify me” feature.
Even Google has made little mention of the watch. As of when I’m writing this, the watch isn’t even on the Play Store as “Coming Soon” and the graphics make no mention of it. If you’re desperately trying to promote a new platform, you might want to advertise the upcoming devices to show the potential of your product line.
I know it might sound silly to rant about a watch’s release, but looking at the success of the Moto 360, even if they didn’t have a very successful launch, shows that if you create enough buzz about a device, people will want to buy it. The Moto 360 doesn’t have a full circular display, its battery life started out sub par, users have reported that it cracks, others reported dead pixels and so on. Yet, there is still a high demand for the watch because people want to know what it’s like to have that much power on their wrist. LG, in releasing their second generation wear device, should have known how to successfully launch a product. They shouldn’t need some random blogger like me telling me that…
PS: Anyone else tired of seeing the same stock image I used for this post?