Open until 3 AM, Insomnia Cookies makes an enormous profit off of college students who are struggling to stay up during the late hours of the night. Inspired by Seth Berkowitz, a student at the University of Pennsylvania in 2003, the cookie giant has expanded to multiple cities across the nation.
However, the young entrepreneur seems to have excluded a crucial building while planning his Upper East Side location. With Hunter College, Baruch College, Marymount College and LIM College students all packed into one 19 story building, the hundreds of students who dorm at the 97th street residence hall are, sadly, exactly one block out of their delivery range.
When I asked students about their experiences ordering, many told me that they tried negotiating with the store manager, often asking if they could meet at the corner of 96th street. Each time they were declined.
When I reached out to the company for comments, they replied with an expected: “Please understand that if we extend the delivery range much further it will likely slow down all of our deliveries in that area.” I would like to mention that their outstanding delivery average is, according to their website, “30-45 minutes.” How much slower could it get? He went on to say that, “It will also impact our ability ensure our cookies are delivered warm to our customers.”
At $1.50 or more per cookie, there is no reason college students should also have to pay the price of taking 40 minutes of crucial study time for cookies. Further, by the time students reach the dorm, the cookies would be cold already; successfully defeating the purpose of getting cookies from a bakery and not the local supermarket. Strapped for options, students often turn to the local Domino’s as a late night alternative, trading sugar for grease.
In the end, the plead to change the delivery radius remains a firm no; leaving Insomnia Cookies inaccessible for dorming CUNY students.